In a major first, Facebook has chosen an Indian startup Tookitaki as it first Facebook Marketing Partner from the country, as a part of its Facebook Marketing Partners Program. The program was created to help businesses scale their marketing efforts on Facebook. Facebook Marketing Partners is built on the idea that better partner matches improve performance for marketers. The program globally features hundreds of partners, new and existing, categorized based on the areas of expertise marketers need most. These could range from scaling and optimizing Facebook ad campaigns, content marketing, community management, and other such solutions for startups and small businesses alike.
The choice of first Indian startup Tookitaki for Ad Technology points out to Facebook’s increasing thrust on the Indian startup system. We spoke to Kiran Raghavan, Head of APAC, Marketing Partners Program, at Facebook about the program’s commitment to helping brands build, grow and monetize their businesses, and foster an environment of innovation in the country. Here are the excerpts.
Inc42: Tell us more about the Facebook Marketing Partners Program.
Kiran: If I wanted to share three things about the focus of the program, they would be the following. The program was designed to foster innovation amongst startups, developers and service providers across the globe. Secondly, the goal was to help marketers with these partners/experts find the kind of scale and performance that aligned with their business objectives that they were trying to get out of their digital marketing efforts. And lastly, as a result of working with a large number of startups, the goal was also to create employment opportunities and nurture talent as they grow from smaller, bootstrapped companies to very large companies across the globe that are part of the ecosystem today.
Inc42: Any particular criteria when you look for partners? Do they have to be in a specific field?