In order to empower small businesses in emerging markets, Facebook today launched slideshow – a lightweight video ad solution made from a series of still images.
The new feature is in line with Facebook’s efforts to make sure that another billion people can connect using Facebook and use features that work seamlessly regardless of mobile network and device.
The slideshow video ad is especially targeted at SMBs in emerging markets where most of the people are still doing so on mobile via 2G connections using feature phones.
Slideshow is both a video creation tool and a new ad format which helps advertisers tell brand stories in emerging and high-growth countries and can be used by small businesses who do not have the resources to create videos. Slideshow makes it easy for advertisers to create video ads from still images by simply uploading three to seven still images—they can be from an existing video, a photo shoot or even stock imagery from Facebook’s library—and choose the length of the slideshow, from 5 to 15 seconds.
The slideshow application will allow marketers and businesses to make engaging videos for their consumers, thus allowing them to tap into the rising growth of video consumption the world over. The application aims to counter the challenge provided by slow internet connections in emerging markets which makes video content delivery a challenge for advertisers in these places.
Chris Marra, Emerging Markets Product Manager, stated in a global FB press roundtable, “About a billion of us are connected on Facebook. In the next five years, the number of people using internet will double from the current 3 bn. India is about a third of the next billion people who will come on the internet.”