First things first. Inc42 is now four years old. Moving in tandem with the constantly evolving media industry, we’ve adapted and evolved from being an amateur blog to the leading Indian digital media publication that delivers fact-based, data-driven journalism on the Indian startup ecosystem, touching the lives of more than 10 Mn people every single month.
This meant that our website needed to evolve as well, to encompass all the products that we’ve built over the last four years for the Indian startup ecosystem — from our editorial stories and videos to our interactive graphs and industry reports, not to mention all the exciting new things in the pipeline.
Before talking about the makeover of our website, we’d like to share with you the three important problems to solve:
- How to showcase our ever-growing suite of products and offerings
- How to improve the discoverability of our content, which is the backbone of our business
- How to give our readers a faster and clutter-free reading experience while enabling them to find everything with minimum effort
My co-founder Utkarsh Agarwal led the exercise of our website to revamp and, after weeks of deliberation and multiple iterations, we finally came up with something that solves these three problems.
The result is what you’re looking at. This is the first version of our new website and over the coming weeks, it will evolve further.
Let me give you a few highlights and tell you how this new design will enhance your experience.