Launched last year in August, Synup, a startup that brings together multiple platforms to make local online marketing easier has raised $500k (INR 3 Cr) in a funding round led by Bangalore based startup incubator AngelPrime. Synup plans to infuse the raised funds for boosting its marketing efforts and to strengthen technology.
Synup offers a set of tools to help make life easier for local marketing consultants, agencies and brands that want to advertise locally. It works with both digital agencies and businesses directly to manage their listings on over 200 websites, track customer reviews and analyse rankings on different search engines.
The startup within few months of operations has already got over 200 paying customers in Canada and United States, its primary market.
Its direct customers are local mom and pop businesses, restaurants, spas and other brick-and-mortar firms.
“The team brings in solid technology and a deep understanding of the domain. That’s the reason we invested in the company,” said Bala Parasarathy, managing partner of AngelPrime.
Other players dealing in this space include US-based Signpost and Placeable and Canada based VendAsta.