Seattle-based Amazon has reportedly shut down online product discovery platform, Junglee. Launched in February 2012, more than a year before Amazon.in came into existence, Junglee represents the global ecommerce giant’s first steps into the Indian market.
The online product discovery service has been integrated into Amazon India and will henceforth be a part of Local Finds, a platform launched officially this July for customers to find and sell used and new goods.
Commenting on the development, a spokesperson from Amazon said, “We built the peer-to-peer shopping and selling experience through Junglee and integrated it into Amazon.in through Local Finds to offer a seamless shopping experience on a unified platform.”
She added, “Through our pilot, we realised that in every city we have customers who have a few products to sell – some want to get value for their used products, others are hobbyists, creators and home entrepreneurs, who need to find the right customers for what they collect or create. With Local Finds, we aim to seamlessly connect sellers and buyers, help them quickly list and discover each other’s products and transact tension-free with delivery, payments and customer service facilitated by Amazon.”
Local Finds currently claims to cater to around 60,000 customers in multiple cities across the country.
Junglee: A Snapshot Of Its Journey From 1996 To Present
Founded by Silicon Valley-based tech entrepreneurs Anand Rajaraman, Venky Harinarayan, Rakesh Mathur and Ashish Gupta back in 1996, Junglee was later acquired by Amazon along with PlanetAll. The deal was approximately valued at $280 Mn.