Bangalore-based matchmaking startup Aisle has raised about $183K (INR 1.25 Cr) in its Pre-Series A round.
The round was led by Anand Vijay, a Bay Area-based angel investor on TermSheet.io and jointly advised and syndicated with ah! Ventures. The round saw participation of Anand Chandrasekaran, Chief Product Officer of Snapdeal (who has previously invested in Pluss/Gigstart, Audeze, InnerChef, Instalively) and Mekin Maheshwari, former Chief People Officer with Flipkart, Akshay Syal, Richard Kim, Jana Pokkalla and Manish Gautam.
The startup plans to utilise the funds primarily for building a strong team and effective partnerships.
Founded in 2014 by Able Joseph, Aisle.co, is a matchmaking platform for singles that has evolved keeping in mind the new age Indians. The startup does not believe in a ‘one size fits all’ approach and hence right from the point of registration on the site, it maintains a high levels of screening and filtering of its audience to maintain top notch quality of its offering.
“There is a crucial gap of a lack of a trustworthy matchmaking platform for individuals trying to find a match with a genuine intention of settling down, is something Aisle.co addresses,” said Able.
Filling The Gap
India as a culture, is comparatively quite new to the idea of dating as compared to the west but given the cultural globalization and the lifestyle of financial independence that the Indians are experiencing, this concept in its unique way, is rapidly finding its way in the lives of today’s audience. Although in spite of this change, the idea of dating and courtship via the digital medium still remains naïve. The audience is unfortunately offered extreme options of either platforms encouraging casual dating, which do not interest the ones looking for serious relationships or the other option of matrimonial websites, which again bound the new age audience to marriage without even giving the relationship between the partners, a chance to evolve. This crucial need gap of a lack of a trustworthy matchmaking platform for individuals trying to find a match with a genuine intention of settling down, is something Aisle.co, as a brand aims to address.