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The Dialogue | Decoding The Opportunities In India’s B2D Sector

The next phase of technology adoption will come from the application programming interface or API segment. The rise of APIs as a strategy for faster tech integration and quick adoption has brought the focus on the business-to-developer (B2D) model in enterprise tech. 

Simply put, B2D tech aims to solve problems for other developers and businesses around data and analytics tools, training resources, modification and optimisation of APIs as well as their integration, and more.

Although companies such as GitHub,, Twilio, Heroku have created a buzz in international markets for a decade, Covid-19 has pushed businesses these days to make the digital shift quickly and which is why API tools, with their fast deployability, have risen to prominence. These not only focus on providing a user-friendly experience but also simplify the workflow for end-users. 

To differentiate themselves in the market, businesses are partnering with developers for personalised and innovative solutions through API integration. With uncountable issues being solved by APIs such as payments and banking services, extensions for popular SaaS tools, DevOps, and more, the opportunity for B2D services and products has grown unimaginably.

But as new avenues for business expansion are created, there will be new challenges and further opportunities to tap for B2D startups in India. Understand the trends and opportunities in the B2D services sector, the best global practices as well as the strategies to deal with challenges and attain growth with The Dialogue, presented by Inc42 and tech giant Microsoft. 

The Dialogue: Decoding The B2D Opportunity

In our latest webinar, learn from experts such as LambdaTest cofounder & CEO Asad Khan, Pesto founder & CEO Ayush Jaiswal, and Samuel Hunt, VP Sales, GitHub Asia in this session, moderated by Sameer Brij Verma, managing director, Nexus Venture Partners. 

In this webinar, you will get a clear picture of: 

  • The B2D tech landscape in India
  • The trends and opportunities for B2D companies
  • The challenges and the business models at play
  • The role of pricing and sales cycle in B2D
  • Pitching B2D solutions to enterprise clients 
  • How enterprises evaluate solutions 
  • The optimal go-to-market strategies and more 


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