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Lenskart’s Journey To Building India’s First Unicorn D2C Brand

What You'll Learn?

  • Searching for 'valyoo' in D2C
  • Zeroing in on Bagkart, Jewelkart, Watchkart, Lenskart as D2C verticals
  • When and how the doubling down on Lenskart started
  • Battling challenges and mistakes made in the early days of building Lenskart
  • How Lenskart cracked the marketing puzzle and managed the 'earthquake' crisis
  • The vision of John Jacobs and how it has been nurtured, built, scaled up
  • The secret D2C unicorn founders will never tell you