What You'll Learn?
- Searching for 'valyoo' in D2C
- Zeroing in on Bagkart, Jewelkart, Watchkart, Lenskart as D2C verticals
- When and how the doubling down on Lenskart started
- Battling challenges and mistakes made in the early days of building Lenskart
- How Lenskart cracked the marketing puzzle and managed the 'earthquake' crisis
- The vision of John Jacobs and how it has been nurtured, built, scaled up
- The secret D2C unicorn founders will never tell you