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Become A Startup Insider With Inc42 Plus
Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere.
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Become A Startup Insider
Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.
In a dull year for most brands and retailers in terms of sales and revenue, their strategies for advertising on traditional mediums such as print and television have also altered.
The financial crunch due to reduced sales amid the pandemic meant that companies started prioritising low-cost social media advertising opportunities, instead of full-page advertisements in newspapers or TVCs broadcast on television.
To read more, click here.
