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Decoding SUGAR’s D2C Strategy To INR 100 Cr Revenue Club

Speaker

Kaushik Mukherjee

Cofounder & COO, SUGAR Cosmetics

Vaibhav Vardhan

Cofounder & CEO, Inc42

SESSION SUMMARY

Founded in 2015, SUGAR today has 1,750+ retail touchpoints, 40+ brand owned exclusive stores, and serves more than 50 lakh customers across 130 cities. In this session, Kaushik will share his journey of starting out a direct-to-consumer brand in 2015, a term not so popular back then, to entering the INR 100 Cr revenue club.