This is how fundraising works.
The Intro: You make a connect with the Investor group – say a forum like your well known conference, and they say “What you are doing seems interesting, why dont we catch up?”
Follow Up: A few weeks later a meeting is scheduled and you meet to discuss a bit more information on what you do.
The First level Document: The meet is followed with the Associate asking for some details on slides, and you sending it across and that goes to and fro for a month or two.
The Internal First-Sell: The Associate then has to go convince the principal that there is a lead and to check for conflicts of interest (it comes up on their usual monday meets) and with a go ahead, will take some feedback and then come back to you with a few things that probably need clarification.
Taking You to the Boss: Once that is cleared, you might meet with the Principal and in some cases, the MD of the fund – depending on how the fund is structured. At some point there has to be buy-in from one of the partners for the deal to go through – uh uh, not to be funded, but to be presented in their scheduled investment meets – most firms have one once in three months.