Lately, with the onslaught of ecommerce boom in this country, for SMBs and present online retailers, the concern has shifted from “how to launch an online store” to “how to launch an efficient online store”. Ecommerce solution providers, like us- Zepo, are always digging for innovative approaches with which online selling could be made easy. So, we recently compiled the list of elements which although being crucial to an online store are often neglected.
Please find them below but let explicitly clear that they are in no particular order.
It would be a truly plain statement if I say ’mobile phones have become crucial part of our lifestyle’. Rather mobile devices have changed the way we lead our lives and that includes our shopping behavior too. Given the increasing accessibility to smartphones, consumers are shifting from desktop/PCs to their smartphone for shopping.
Kunal Bahl, co-founder of Snapdeal, had said “close to 60% of our orders are coming over mobile now. It is growing really fast. We get more traffic on the mobile than we get on personal computers. Within the next 12 months over 75% of our orders will be on mobile”. Statistically, mobile phones currently account for almost half of ecommerce traffic. So, if you don’t have a mobile site you are losing business and chances are you must be losing it already. Lately I had created an infographic to explain the impact of mobile devices on the shopping behaviour of consumers globally.
As the choices for online shoppers have increased with the ongoing ecommerce, customer service has turned out to be one of the biggest differentiators in current ecommerce market. An online shopper is just a click away from leaving your site and poor customer service is going to only make him decide easily.