The growth of ecommerce in India has led to a number of ecommerce stores to pop-up. The simple online shopping policies have made customers incline towards the exploring the online world. They prefer to shop online with good deals rather than going to stores and bargain for the same products. With the drastic increase in the number of stores, the race to provide the best offers and discounts to users is becoming quite fierce now.
There is clearly a need for a platform where online shoppers can locate all the best deals, all in one place. This has led to the birth of a number of different coupon and deal aggregator websites like Coupons.com, Couponduniya, RetailMeNot, Cashkaro, CouponRani, etc.
There is yet another player, Zoutons.com, that opened to tap into this market earlier last year. It’s a coupons and deal aggregation website, helping online shoppers and deal hunters to locate latest coupons and offers from a vast pool of online retailers, banks & brands.
Zoutons offers coupons and deals of the top 50 Banks in India and more than 500 pan-India brands. It’s main aim is to enhance the role of coupons and promotional codes in incremental business portfolios of its merchant partners. They focus on providing for the space by creating the best B2C channel for the ecommerce industry.
How does it works?
Zoutons has tied up with ecommerce stores like Jabong, Myntra, Snapdeal, Yepme etc. to provide their coupons to deal hunters. The website helps in finding deals and discounts on various products ranging from home appliances to computer accessories, designer wear for men, women and kids, discount on holiday packages. It even offers discount and user verified deals on popular brands like Adidas, Reebok, Provogue, etc.
“Many of the people from our team are compulsive online shoppers and regularly hunt for best coupons, discounts etc. In a way, our passion for discount hunting and the thought of Zoutons as a product being a logical extension to our affiliate marketing company made us internally incubate the idea of Zoutons,” said Sahil Chalana, one of the co-founder’s.