Integrating a new process in an enterprise workforce of 1000s is usually a time-intensive job. It requires understanding the process, explaining it and then ensuring that the process is followed to the letter. Traditionally, these how-to tutorials have been conducted manually, with a human touch point providing information and instruction. While having a human touch point at the helm is a sound idea, it could become a strain on manpower, labour and resources, ultimately leading to a loss in efficiency. This could be because the workforce is learning to operate on the new workflow.
B2B performance support platform Whatfix is looking to change the way this workflow is handled in large (enterprise) and mid-scale companies.
Started by Khadim Batti and Vara Kumar in 2013, India and US-based Whatfix is a SaaS solution for organisations looking to introduce training instructions via interactive guides for a seamless on boarding process in all enterprise areas such as HR, CRM, ERP, Accounting and more. It has raised a significant amount of funding from marquee names such as Helion Venture Partners, Stellaris Venture Partners – a seed round in 2014 from Helion and a Series A round from Helion and Stellaris more recently in April 2017. Angel investors such as Gokul Rajaram, Girish Mathrubootham, Aneesh Reddy, and Vispi Daver also backed the startup.
“User onboarding, training and support are challenges faced by pretty much all the enterprises, who combined spend $500Bn+ on software every year. Whatfix’s product is a quantum leap improvement to the current approach of user help through static articles and manuals,” stated Alok Goyal, Partner at Stellaris Venture Partners while commenting on the funding.
The Whatfix journey began three years ago – when Khadim and Vara worked together at Huawei, building up business solutions in India, an ‘intrapreneurial position,’ as Khadim remembers which led them to believe that they could actually start something together.
Whatfix V.1: From A Marketing Search Enabler For SMBs To A Community Of Tutorials
“We started off in a small office, some 200 by 300 sq.ft,” begins co-founder Khadim with a nostalgic chuckle. “Our initial idea was to figure out marketing for SMBs, a vast market. So we created a SearchEnabler that would turn into a marketing DIY (do-it-yourself) process for SMBs.”
When prompted, he elaborates by saying that the SearchEnabler basically crawled across the interwebs for data points, crunched it and identified recommendations in terms of marketing, especially in social media, which was just about taking off in the early 2010s.