Bangalore-based Whatfix, a SaaS platform that allows users and businesses to create interactive help guides on websites has raised INR 5.5 Cr. in a seed round of funding led by US-based Powerhouse Ventures, Helion, alongwith GSF and few angels from the Valley also participating in the round.
Currently, companies across sectors like telecom, banks, IT and retail are investing large amount of capital and time in creating training modules for employees and setting up support team for hand-holding users. Here Whatfix comes into picture, as these companies can reduce support queries, improve user engagement and increase training effectiveness.
Founded by Khadim Batti and Vara Kumar in April 2013, Whatfix’s patent pending technology platform allows businesses and individuals to create support FAQs, training material and interactive tutorials, which can be integrated with ease across all user touch-points inside web applications.
The platform is divided into Enterprise and Community model, giving businesses and individual usersalike, access to its powerful web suite.
The startup aims to solve three critical needs of a business:
- Onboard users seamlessly to increase conversions and engagement
- Provide better support to reduce churn
- Effective training for employees & customers.
The guides created using Whatfix provides interactive step-by-step guidance inside applications and can also be embedded as slideshows, articles and videos.
Within 2 years of launch, Whatfix has been used by companies like Flipkart, Versature, D’Angers University, MaxWell Health, Gaadi.com and GreyTip, develop interactive guides. Startups, trainers, bloggers and working professionals have also benefited by using and creating flows on Whatfix community, as per the company.
The startup will deploy fundraise to strengthen technology, and to scale sales and marketing effort.
“The enterprise tech startup space in India is truly coming of age, with products addressing both the global and the domestic markets. The need for higher flexibility and faster time to value has led to rapid adoption of SaaS applications. We were impressed by Whatfix’s unique product, which has applicability for a very wide range of web applications. The team has demonstrated the ability to remotely sell their product to enterprises of varying sizes, making the business very valuable. We are excited to collaborate with Whatfix and support them as they work to build a great company in an exciting category,” Alok Goyal of Helion said. Helion is also an investor in enterprise software companies like Seclore and Linguanext.
With the funding, Alok Goyal and Vispi Daver, ex-Partner, Sierra Ventures will be joining the Whatfix board.
Whatfix was part of GSF Accelerator’s batch announced last year, the startup had won ‘The Best Startup in Asia’ award at Dreamplusstartup battlefield, Seoul, last year in October.