From Odeo and podcasts to a hackathon and the first seeds of what would become a globe-spanning social network, the Twitter creation story is perhaps the best-known example of the now-legendary startup pivot, the change that makes all the difference.
We’ve heard the Twitter creation myth before, but this time two-time Sundance-winning director Ondi Timoner has produced a short insider video on exactly how Twitter pivoted so successfully.
The star witness is Dom Sagolla — @dom on Twitter — whose first tweet was the 38th use of the platform that now has well over half a billion registered users.
Here’s the video:
Sagolla, who was the ninth employee at Odeo, was not a core Twitter founder for long. In fact, he spent only eight months at Odeo before moving on to Adobe and then several startups, including his latest, Chaotic Moon Studios.