Launched in 2012, Purplle.com is an online personal care and beauty products platform serving both men and women across different categories like skin care, makeup, body care, beauty appliances etc. The startup had raised an undisclosed amount in its Series A funding from Blume Ventures, Mumbai Angels and Chennai Angels last year.
The Mumbai based startup was founded by Manish Taneja and Rahul Dash.
Inc42: What made you launch a startup in beauty products? How big is the market opportunity in this category?
Rahul: The category is about $5 Bn for products and $3 Bn for services. This market is growing at 15-20% YoY. There is a huge unaddressed market which can be tapped through the online channel. Purplle.com will bridge that gap.
Inc42: What was the idea behind launching Purplle Salon and Spa Finder? How has been the overall response of the service and how many cities are you planning to roll out this service to?