Mumbai-based Priya Harjai had been a web designer for 12 years, before she chose to quit her job for motherhood. But sitting idle at home wasn’t her thing. Being into design and the arts, she chose to start her own boutique, Olive by Design – an enterprise that makes exquisite jewellery boxes and gift boxes. Despite having a great line of products, her offline business couldn’t reach too many buyers. A strong online presence was perhaps missing.
But starting an ecommerce platform isn’t really a cakewalk. You have to buy a domain, get someone to design your website (if you aren’t a techie), arrange for a payment gateway, decide on your logistics and what not! Be it due to technical knowledge or financial restraints or unwillingness, a lot of us end up dropping the idea of having our own business venture. Priya also faced the same dilemma.
In December 2014, three Paypal veterans (and potential Paypal Mafia members too!)—Yen Ti Lim, Anurag Avula and Kris Chen—identified this crisis and decided to act upon it. Anurag says, “During our stint at Paypal, we met a lot of small and medium business owners, and aspiring entrepreneurs who wanted to expand or start their business by coming online but didn’t exactly know how to go about it.”
Using their combined experience of over 40 years in the payments industry, the trio launched Shopmatic, in Singapore. The focus was simple: to help entrepreneurs go online.
Priya has been using Shopmatic’s platform since October 2015 and she mentions that there has been no looking back since then.
What is Shopmatic?
Shopmatic claims to be the only company to enable the entire ecosystem of selling online, for their customers. From developing a web store, to listing one on marketplaces and social networks, to giving insights on how to sell online, and to help fix the payment and logistics, they help a user manage everything that is required to help a business grow.