The fitness industry in India has come a long way, from the days of the local “Akhadas” to gyms and other sorts of workouts which includes Zumba, Aerobics etc. In India, focus on fitness and wellness has been growing rapidly. People’s interest in maintaining their health is not just because of a “stay fit factor” but also to remain un-troubled by diseases and other issues like obesity and diabetes. Today, the fitness industry accounts to over $24 Bn industry.
However, there are certain loopholes when it comes to addressing the customer concerns and providing a smooth service. The industry is not that much organized and only a handful of players are taking advantage of it. The sector is fragmented and there is a need to fit it well. Fitness experts and enthusiasts, Arjun Singh and Sameer Mehra understood the restrictions and issues in this sector and thus came up with the idea of Plank.
Founded in September, 2015, Plank gives customers unlimited access to a curated network of fitness centres. Currently, based out of Gurgaon, Plank aims to make fitness flexible and adaptable to a customer’s time and needs. Arjun said, “We realized that most people hesitate to make a commitment to fitness because either they think it’s too hard to get into, or inconvenient due to distances, they would have to travel to do their workouts. Hence, Plank, with a variety of wonderful workouts and a choice to try something new at your own convenience looked pretty attractive to us.”
How It Works
Once a customer registers as a Plank user, s/he gains unrestricted access to the entire Plank network. There are hundreds of options for users to explore and they can use any of the offers as many times as they want. The startup lets customers book classes on the go.
Arjun mentions, “Today, there is a mix of options our typical customers look for. Largely they’re divided into people who want to do instructor led classes like Spin, Zumba and/or Yoga and then there are those who look for more traditional options such as going to the gym to lift weights.” Keeping their requirements in mind, Plank offers a variety of classes, including CrossFit and Mixed Martial Arts classes, near to customers location.
Flexibility is an area of consideration when it comes to listing out the classes. Customers can visit as many gyms and studios as they want or the same ones as often as they want. Plank is also selective, when it comes to choosing the gyms and the studios while adding to it its network. Each location goes through a screening process and are checked for safety, hygiene and quality of instructors. “We want our user experience to be consistent”, explains Arjun.