As more and more digital-first businesses are selling through their dedicated websites instead of ecommerce marketplaces, there is an increasing need to optimise logistics operations to scale faster
Pickrr, an end-to-end logistics solutions provider, is aiming to reduce delivery times of ecommerce sellers from 3-6 days to 1-2 days by offering an integrated fulfilment and logistics service
At present, the logistics startup claims to be working with more than 50K ecommerce sellers and delivering 3 Mn shipments per month
Think direct-to-consumer (D2C) brands, one of the most happening segments in the pandemic-hit world of consumer retail, and the concept of LPaaS (logistics platform as a service) is bound to pop up as a core connector between sellers and buyers. “When it comes to small and medium brands, they face a multitude of problems like low supply chain visibility and inaccurate inventory information. But the main challenge lies in streamlining the supply chain across different marketplaces and sales channels to decrease order turnaround time while keeping logistics costs low. And that is what we are trying to solve,” says Rhitiman Majumdar, cofounder and CEO, Pickrr.“Since our early days, we have realised the value of building customer relationships, and it has been our USP ever since. Pickrr has a customer-centric focus, and our primary aim is to meet their expectations,” said Majumder.
In the past year and a half, online shopping has soared for the sake of safety and convenience, products (both essentials and non-essentials) have flown off virtual shelves and order life cycles have been managed at the backend through agile digital commerce solutions. But the sole physical touchpoint between a consumer and a company — the timely arrival of the purchased goods — still continues to impact a brand’s growth and credibility. In essence, a brand that delivers fast and more consistently is better received than those with erratic delivery schedules even if their products are superior.