D2C Nutrition Startup Good Monk Bags $2 Mn

SUMMARY

Good Monk has raised the new capital in a pre-series A round led by RSPG Capital Ventures along with exiting investors

The fresh capital will be deployed to accelerate the research and development efforts and product development

The D2C space was among the most funded sector in the overall ecommerce segment in 2024

Nutrition-focussed D2C startup Good Monk has raised $2 Mn (around INR 17 Cr) in a Pre-Series A funding round led by RPSG Capital Ventures, along with participation from existing investors such as Multiply Ventures, Sharrp Ventures and ThinKuvate.

The Bengaluru-based startup plans to use the fresh capital for product development as well as to boost its research and development efforts.

Founded in 2022 by husband-wife duo, Amarpreet Singh Anand and Sahiba Kaur, Good Monk sells a range of nutrition based mixes which can be blended in people’s everyday meals without altering their taste.

The startup claims that their mixes carry various nutrition values from multiple vitamins, fibre and other ayurvedic herbs. Its offerings cater to the nutrition needs of kids, adults and elders alike.

The startup rose to fame after appearing in the Shark Tank where it also got a commitment of INR 50 Lakh in addition with another INR 50 Lakh in debt from SUGAR Cosmetic cofounder Vineeta Singh.

The startup claims to generate 70% of its revenue from its own website while 25% comes from ecommerce platforms.

Good Monk’s products are available on Flipkart and Amazon.

India’s D2C ecosystem has transformed throughout the years, with players like Wellbeing Nutrition, Pluck and Plix among others emerging in the space. The current funding will strengthen the startup’s ambition to tap into India’s food and beverages market poised to become a $68 Bn opportunity by 2030.

According to Inc42’s Indian Tech Startup Funding Report, 2024 D2C startups snagged 54.9% of the overall total funding which took place in the ecommerce space in India. Of the $1.5 Bn total funding in ecommerce, $840 Mn was invested in D2C startups last year.

Besides, entering the first quarter of 2025 (Q1CY25), ecommerce was among the most funded startups with $610 Mn of total funding with 47 deals signed.