Hyderabad based MySmartPrice is a shopping research platform whose price comparison service helps users find products at the best price across all top Indian ecommerce stores. With deals and coupons integrated into their main site, they help users make better purchase decisions.
“We were always excited about the Indian ecommerce scenario and knew we wanted a piece of the action’ says Sulakshan Kumar, Co-founder of the company. Before starting out, he and his team checked their core competencies and they were product management, technology and consumer related services. Hence, a comparison shopping site fit the bill perfectly.
How does it work?
MySmartPrice lists the prices of all products across top ecommerce sites and lists them out. These prices are periodically refreshed to improve the accuracy of the product. In case of extremely popular products, these prices are even refreshed every 15 minutes.
With embedded coupons, the website makes sure that all possible discounts are informed to the user so that the user may make wiser purchases.
Sulakshan and Sitakanta Ray(co-founder) had embarked on their journey with an idea to make a minimum viable product that could be improved upon. They started with books and soon moved to mobile phones, comparing prices of 5-6 stores. Once the mobiles category picked up, within 3 months they started attracting over 1 Million users a month.
“After this we didn’t look back. Expanding to new categories and adding more stores” says Sulakshan.