SUMMARY
The appliance brand utilises the latest programmable intelligent cooking tech to automate cooking and ensure quick turnaround
The Origin Story
Murugun Dhandapani and Prathap A. were concerned about their working spouses spending a lot of time in the kitchen, as outdated appliances took hours to prepare complicated Indian dishes. On average, Indian women spend nearly five hours a day cooking and cleaning, amounting to almost 10 years of their lifespan. However, the duo came across smart electric pressure cookers widely used in American households for automated, fast and hassle-free cooking. Due to their expertise in engineering and management, Dhandapani and Prathap felt equipped to bring tech innovations to Indian kitchens. So, they tested and customised these appliances for Indian recipes and proportions and finally launched Geek RoboCook, a range of smart electric pressure cookers.
The Differentiator
Geek Technology makes smart electric pressure cookers that support 1K+ Indian recipes via an app. It also builds large-capacity air fryers-cum-OTGs, rechargeable desktop/tabletop fans and other home appliances. Its kitchen appliances utilise the latest programmable intelligent cooking technology to automate cooking and ensure quick turnaround. Again, its air fryer range uses 85% less fat/oil, thus helping with healthy cooking. All Geek products are designed by in-house experts in consultation with global professionals, manufactured at overseas contract manufacturing units and undergo extensive testing and product trials. Each product comes with a replacement warranty and doorstep delivery is free.
The Growth
The D2C brand has a strong market presence and has consistently increased its product market shares. All its products are available on its website, leading ecommerce marketplaces and more than 35 premium appliance stores in Chennai. The brand claimed a 40% market share in the electric pressure cooker category and around 30% in the air fryer oven space in 2022. Plus, it raised its market share in the rechargeable fan category in 2023. Its air fryer range was also upgraded last year to enhance cooking efficiency by 40%.
What’s Next
Geek will expand its kitchen appliance portfolio and introduce new categories like slow juicers, coffee makers, smart locks and more. In 2025, it plans to enter the smart kitchen space and employ the services of an experienced global team. The vision is to create a new range of IoT-enabled home ecosystem products and enhance the overall user experience.
