In Indian ecommerce today, fashion perhaps is the biggest piece of the pie. What with so many different online retailers of clothing, accessories and footwear, online brands and even marketplaces for the same, the conventional Indian online shopper is today spoilt for choices. However, one can even say that all this clutter has made things difficult for more players to enter this market as it is not only very crowded but perhaps there is nothing new, one may argue, left to be done.
But this is certainly not the case if you can really stand out from the crowd. For then, not only the common people but even celebrities will notice you! This is what Prateek Kayan has made possible with Brown Boy.
What is Brown Boy?
Brown Boy is a premium clothing and fashion accessories brand which has international appeal from the look and feel of it. While we have seen a lot of different websites selling Tees and fashion accessories online but there is something about Brown Boy that actually makes users stay on it for quite sometime and not keep shuffling tabs. – the photos used, the models and off course the clothes and accessories themselves. They presently deal with T-Shirts and Bow Ties but will be adding a lot more products to their range in the near future.
Brown Boy: A Brand & a Personality
Brown Boy as a brand has a lot to offer for the fashion conscious man, be it a metropolitan guy or someone from Tier II cities of India. Firstly, all the designs are done by Prateek Kayan and his brief stay in the Big Apple (New York City) is what helped him define the entire range. Moreover, they are perhaps the only company in India that not only practices 100% fair trade when it comes to purchasing raw material but also use only 100% organically produced fabric. “We are a complete Make in India firm with all of our products being designed by me and manufactured here in Kolkata itself. In fact the bow ties that you see are actually hand crafted,” tells Prateek.
Today, products by Brown Boy are worn not only by the general public but even celebrities. Many famous personalities like Arjun Kapoor, Hrithik Roshan and even Suhel Seth sport Brown Boy Tee’s and bow ties!