Do you run a blog or a startup that depends on ads as it’s primary revenue source? If so, you’d know how hard it is to make money off of services like Google Ads. And if you don’t really know how to customize and target ads according to your website, you’re probably not making much at all then.
While some websites manage to make 40-45% of their total revenues via affiliate marketing, others hardly touch 5% due to weak advertising. The mundane style of ads often tends to be overlooked. Poor ad designs, placements, fonts, etc. do no good besides occupying space. Thus, making right changes is utterly necessary and requisite.
This is exactly where AdPushup comes in. AdPushup optimizes ads allowing publishers & bloggers to make more money from their existing website traffic without the need for any coding skills. AdPushup helps websites overcome banner blindness and monetize impressions lost to ad blocking software.
It works on similar lines as other A/B testing companies like Wingify and Optimizely. For those of you who are new to A/B testing, it can be used by marketers to tweak, optimize and personalize their websites to improve website sales and conversions. A/B testing quantifies the quality of current designs against it’s variant with a few changes made and validates the impact of the changes made. This accounts for the effectiveness of the changes and the degree of maximization of the desired outcome.
AdPushup uses advanced A/B Testing to compare between different ad variations like different placements. Different ad sizes can be tested with separately defined placements for mobile traffic. The ad optimization platform also lets you use custom AdSense ad sizes and test on multiple websites. After finding the best variation, it keeps a check on banner blindness to keep your placements optimized at all times and can help fight AdBlock.