One of the hardest things to know when you’re new to fundraising is what you’re supposed to send to an investor, when and will they keep your information confidential. As a VC and former entrepreneur let me offer you some advice.
(This is part of a series on how to improve your fundraising game. The first post & the full outline if you click the link.)
The short answer is that you should have multiple versions of your “pitch deck” (a short, visual presentation in Keynote, PPT or similar and shared as a PDF) and each occasion has a specific goal.
Before The Meeting
There is a lot of controversy/angst over whether to send a deck in advance or not. Those who don’t favor sending it would cite two issues:
- You lose the ability to control the narrative / inspire verbally because an investor has already read your deck and made decisions without you having the chance to deliver an impassioned plea; and
- Your confidential information will get leaked because the VC has your deck and hasn’t shown any commitments to you.
While I understand both arguments, I still believe passionately in sending materials in advance.
The key is WHAT you send.
Remember that the goal of an email to a VC or an introduction from a trusted mutual connection is simply to get you the meeting.