Most startup founders who are looking to launch their product or are figuring out ways to grow their usage / customer traction come with a plan that includes “a little bit of everything”. The assumption is that since they dont know which technique works best, (or in other words – gets the most customers with the least amount of effort or money) so, they tend to spread their bets among many techniques.
Typically this means, do some SEO, some Google ads, some blogging, and some outreach to the press.
I used to tell folks to make a list and focus on the top 3 techniques to market their product.
I was wrong.
You need to be awesome at one, rather than good at three.
Here’s the simple math (the irony that the math is easier than reality is not lost on me) to get to 10,000+ B2B users (not all paying) in < 12 months (which is a great metric to focus on) for a SaaS company.