SUMMARY
A Startup Board Has A Fiduciary Responsibility To Stakeholders Of The Company
There’s a lot of mystique about what happens at startup board meetings and a lot of imagined boardroom drama. I read commentary or Twitter or blogs and realise that there are also strongly held convictions that there are these evil VCs who do terrible things to mostly altruistic founders.
The image of boards and of investors versus founder conflicts has been so at odds with my experiences on dozens of boards over the past 20 years that I thought it was worth sharing what I actually see.
As a starting point, the board is intended to have legal and financial responsibilities to a few key constituencies: shareholders, debt holders, creditors, employees, government and major parties with whom the business operates.
In some ways, being a startup board member is like how I’ve heard people describe learning to become a pilot: Many hours of boredom followed by some brief moments of absolute panic and fear. In fact, as one Twitter commenter observed as to what do board do, “Often, not much.” That’s true. Executives run the day-to-day so often the board is more involved as a sparring partner at key intervals.
The administrative work we actually do at board meetings?
- Agreeing to an annual budget.
- Setting a 409a valuation used to price stock options.
- Agreeing on stock option allocations.
- Reviewing financial performance.
- Talking about the organisational structure and where we need to bolster things.
- Discussing sales and marketing strategies, product launches, technical challenges.
- Talking about law suits (patents, trademarks, employee disputes) and so on.
Between board meetings, we do calls to discuss performance or major initiatives. Often we are asked to get involved in executive-level recruiting. And, of course, we help with business development introductions and with fund raising events.
How Startup Board Work Involves Moments Of Conflict With Executives
Board work does involve a lot of conflict at moments throughout the company. Sometimes conflict comes because a company isn’t hitting its expected targets, and investors versus executives have different views of the causes or the consequences of underperformance. Sometimes, conflict comes because executives want to increase personal compensation and investors aren’t in favour. Sometimes it comes because investors believe the company needs more experienced leadership to run the company or more often to help run the company.
But, unlike the popular press’s reporting of this conflict, 80% of the time, it is founder-to-founder conflict and not investor-to-founder conflict. The overwhelming majority of conflicts that I’ve seen on a startup board over the years are a result of the tensions of either:
- Underperformance of a company in which executives blame the action of each other or specific individuals.
- Founders or senior executives in a company upset that they don’t have the right role, title or compensation.
- Organisational changes in a company initiated by the CEO that leaves somebody in the company being unhappy.
- Different risk expectations that the founders have with each other: Raise more versus raise less, engage in M&A versus fund raise, grow faster with higher burn or cut costs and focus on profitability, etc.
In nearly 20 years of sitting on boards I have seen:
- Founders trying to fire other co-founders.
- Companies revolting against the founder & CEO and asking for the board’s help.
- Founders physically threatening other co-founders or employees.
- Substance abuse.
- Major problems with depression and dysfunction at the executive level.
Of course, I’m not saying most founders have problems — I’m just pointing out that when you’re involved with scores of companies you see every kind of human behaviour. But, importantly, non-founders who are often major contributors to the success of a company and would be interested to know that it’s not unheard of to see founders:
- Ask for major top-ups of their personal equity while not having commensurate top-ups for rank-and-file executives.
- Major squandering of company resources on travel & entertainment that isn’t in support of company goals.
- Profligate spending with limited regard for future fund raising that causes major dilution when funds are raised at the last minute.
I point out the worst that I’ve seen in 20 years for a reason. Boards are not appointed to be founder-friendly lapdogs for the one-three founders who start companies and usually own the largest equity positions in the company. Boards are fiduciaries to represent the interest of all shareholders — big and small — and this includes employees who bet with their careers and with reduced pay in order to have equity they hope will be valuable.
To be clear — most founders I’ve ever worked with have been super ethical, very conscientious, not overly greedy and take their personal responsibilities very seriously. I also want to be clear that some investor startup board members can act like total jerks at times.
I am usually loyal to the founders I’ve backed above all else. I consider myself founder friendly. I will work evenings or weekends to help a founder in need. I prefer to leave the passionate, mission-driven founder in charge for as long as is possible. If the founder has limitations in running a company I will normally try any other option other than removing them from the CEO role. And if I believe they aren’t the best suited person to run the company I will always sit down and walk the founder through why I believe the company might be better suited with somebody else at the helm. I will see if I can get him or her to see this herself.
But, in the end, a board’s ultimate loyalty must be to the company and all of its shareholders. The startup board is there to represent the interests of all shareholders & creditors and to put the interests of the company before their own interests. At times, being “founder friendly” can mean protecting many founders from a CEO or it can even mean providing tough guardrails to protect a CEO’s own personal interests from his or her worst instincts. I saw this first hand with a CEO who tried to get into numerous company-betting lawsuits that we knew weren’t in his best interest.
What prompted this post? It has nothing to do with any individual company. I have been meaning to write this for a while as I’ve noticed that much of my board time is involved in trying to be an independent referee for founders who themselves are trying to resolve their own conflicts. Those seldom get reported.
The rise of crowd funding saw the first wave of founders gleeful that they could raise capital without having to deal with terrible VCs. I think we’re far enough into this trend to see that having strong board members — including VCs — is a healthy alternative to party-rounds of crowd funding with no oversight.
Lately, I’ve noticed that there is a second wave that many fantasise about a world in which ICOs drive all funding and founders and employees never have to deal with venture capitalists. ICOs certainly have a place in startup financing.
But having a board of directors and having some of those board members be large financial owners in the business with shared corporate governance forces a tension in businesses that I believe is healthy. This is similar to the role that public markets play in helping shape publicly traded companies. At times, I’m sure it feels terrible to be a publicly traded company but ultimately I believe the sunshine of publicly reported numbers produces better results. So, too, a healthy and skeptical board.
[This post by Mark Suster first appeared here and has been reproduced with permission.]
