With the ecommerce companies investing in social networking sites for a wider audience and to add more prospective buyers, the impact of social media on ecommerce sales is now becoming pretty much strong. Statistics shows that 75% of the social generated ecommerce sales in the last year came from Facebook, Twitter and Pinterest. A huge number of consumers depends on social media for product details and purchase guidance, while 34% of Facebook users like brand pages to research products.
Companies put in loads of effort and money in creating a loyal and huge fan base on social media. Recently Mobstac came up with an interesting infographic that reiterates the importance of social media in ecommerce.
Lets have a quick look into it.