Does Leveraging Social Media Work For Startups?

My grandmother recently signed up for Facebook.

My niece who is 12 years old, frequents Tumblr.  I recently hung out with a friend and we reminisced about how we first met: on Twitter.  Many people can’t make a home purchase without consulting their stylist: Pinterest. My web developer relies on Instagram and Vine for inspiration.  And finally, I only make a hire when my recruiter, LinkedIn, tells me to.

So if everyone is on social media, how do you choose where to focus your marketing efforts?  You could spend all your time tackling the large social media sites.  Or you can use this list to help you find niche sites to target a specific market; these focus on segments such as from dance enthusiasts to design hobbyists.
However if you decide you are still going after the Facebook crowd for the large reach and segmentation, here are some some pointers to get you started. Many of the recommendations can be applied to any social media site.


    1. Every post has one of two purposes: Sharing or Generating. Know your goal!
    2. Connect your other social media accounts to FB and others and cross promote
    3. Add the key words to the user name so it has a better chance of coming up when searching
    4. Put the website URL in your About section
    5. Create an editorial calendar and pre-schedule posts with Hootsuite
    6. Comment and like posts on other pages so others know your page
    7. Integrate your email subscription form into FB page (if you use MailChimp, here is how)


    1. Make the ratio of “selling” to “engaging info” 20%:80%
    2. Make a list of all the problems/challenges your super specific target customer is facing and compose posts accordingly
    3. Create offers only for FB fans (you can find code that hides posts from non-fans)
    4. Use video/infographics/cartoons/other fun and different visuals
    5. Create posts with questions to generate discussion
    6. Leverage calendar events and news events and post related to those
    7. Get personal: Include your photo in the FB profile (if not on the profile photo, somewhere on the photo stream
Though social media can be a huge distraction and often consume hours without any tangible returns, appropriate utilization can help build the targeted branding, recognition, and engagement to establish and grow your venture.
So how you do leverage social media for your business? Is it working in your favor? Let us know in the comments below.
Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

Unlock 60% OFF
Cancel Anytime
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Does Leveraging Social Media Work For Startups?-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Does Leveraging Social Media Work For Startups?-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Does Leveraging Social Media Work For Startups?-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Does Leveraging Social Media Work For Startups?-Inc42 Media
Does Leveraging Social Media Work For Startups?-Inc42 Media
You’re in Good company