A lot is written everyday about unicorns, funded startups, fund raising startups, that often, cockroach startups never get the limelight, even for the right reasons. What is a cockroach? Aloke Bajpai, Ixigo, describes this beautifully:
Now, when cockroaches do have these specialities, is it possible that sometimes cockroach startups (aka bootstrapped) might be doing better than their unicorn (funded) peers? Think.
Here we are, a cockroach startup, leading the unicorn pack while they struggle to grow. Interested? Read on…
QuackQuack is a dating platform for Indians (web and app) which launched almost 6 years ago and has a total userbase of 1.4 million. When I started, our aim was simple — solve the problem for singles, help them find a date, make money in the process, grow. It was never about raising funds, creating ‘valuations’.
The early days(2012–2014):
We grew strategically, growth hacked with some quirky ideas, monetized our userbase with a freemium model and beat the traffic numbers of Fropper.com (a shaadi.com venture) and Stepout.com, a US import (funded by Kae Capital and Rajan Anandan) in no time. Fropper.com slowly lost it’s traffic and Stepout bungled on growth by ‘expanding to Sout-east Asia’ and suddenly, one fine day, closed down, with all users diverting to a website called Twoo. We had our sweet victory. We did not raise funds, scaled to about 300,000 users, and yet managed to beat them.