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How To Find The Right Monetization Model For Your App

How To Find The Right Monetization Model For Your App

App economy is growing stronger by the day. There are millions of apps out there and approximately 5% end up making enough money to survive. That’s an extremely poor strike rate. While most of it can be attributed to app quality, market fitment, marketing and lifecycle management, the one thing that is often overlooked in failed apps is the ability to monetize it in the right way.

Apps can be monetized in several ways and some of the most popular monetization models include:

  1. Advertising
  2. Freemium – Free upfront + In-App Purchases
  3. Paid
  4. Paid + In-App Purchases
  5. Subscription
  6. Sale of Goods/Services

Most indie app developers are applying wrong monetization models, which lead to failure. I have created a simple framework that can aid app developers in deciding the best suited monetization model to their app.

right appA disclaimer: This flow does not cover every app category, but tries to capture major themes & business models surrounding Apps.

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.

Author

Deepak Abbot

Community

Deepak Abbot heads Mobile Growth at Times Internet. He has previously worked with companies like Paytm, Reliance Entertainment Digital, Zapak & Satyam computers. He writes about Mobile Marketing, Product & Data Analytics

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https://inc42.com/buzz/10-things-to-keep-in-mind-while-designing-a-mobile-app/
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