Email marketing has evolved into the most important marketing tool than ever. Marketers are seeing significantly improved ROI with less costs and that’s the reason why email marketing remains the most effective channel for not just customer acquisition but optimizing the entire customer lifecycle. As per a survey by Statista on the marketing budgets in the United States in 2015, 53 percent of respondents reported intending to increase spending on e-mail marketing.
However, marketers need to take a few steps to ensure that they are not bombarding their customers with mindless spam. And to harness the power of email marketing, it’s crucial to work on every aspect of each campaign. Everything from the subject line to the preheader to the copy of the email to the ratio of pictures to text can affect the open, click- through rates, and conversions of your emails.
But there’s a problem; most email marketers don’t know how to optimize each and every element of the email to get best results. The 20 points mentioned below offers some big picture guidance for your email campaigns.
Subject Line Strategy
“Subject line” is one of the most crucial elements of an email marketing campaign. It determines the open rate, on which the conversion rates, and the overall performance of the entire email-marketing program depends. Your emails won’t be making you any money, if you can’t get people to open them. In long-term, email open rate can even affect your email deliverability rate. So, follow these subject line rules to make sure you stand out in your customer jam-packed inboxes.
1)Always write a catchy but descriptive subject line. Pique the customer’s interest with personalized subject lines.
2) Long subject lines can reduce your open rates as most emails are opened on mobile phone these days, so keep it under 30 characters.