Your browser is currently blocking notification.
Please follow this instruction to subscribe:
X
Notifications are already enabled.
X

Build A Million Dollar Company Using A Kickass Video Marketing Strategy

Build A Million Dollar Company Using A Kickass Video Marketing Strategy


subrat-vidooly
Subrat Kar
Subrat Kar is the CEO of VidooMail, a YouTube video email marketing tool for small & large businesses.

Many retailers & brands are using YouTube as a platform for story telling about their product/brand through kick ass marketing strategies. Some of them have done a really good job and successfully boosted their sales while some failed. It is because they understand the power of video marketing and know how to tell their story to their audience.

Lets just take quick example of two brands who actually used YouTube video to get millions of dollars in sales.  The brand became successful only through their YouTube video marketing marketing. These are OraBrush & Dollar Shave Club.

Orabrush is a company that sells tongue cleaner in the U.S. In the first year of their video campaign, the company sold more than $1,000,000 worth of products to consumers. At the time of writing, the brand has 192,486 subscribers and 19 million plus views on its video.

Initially the brand did a campaign via Indiegogo to raise some seed money which led to around $1,000,000 worth of pre-orders. It was thanks to their kick ass video. Then the company tested different video styles, thumbnail images & annotations to check what really works for consumers. Till date they have sold $3 million worth of Orapup products only through YouTube video marketing strategy.

The second company is Dollar Shave Club, a Venice, CA based company that delivers razors and other personal grooming products by mail. The company positions itself as a cost-effective and convenient alternative to retail chains. It delivers razor blades on a monthly basis and offers additional grooming products for home delivery.

Also Read: The Art Of Optimizing Your YouTube Videos & Channel Organically

In March 2012, the company launched a YouTube video entitled “Our Blades Are F***ing Great” featuring it’s CEO Michael Dubin. The video prompted 12,000 orders in a two-day span after it was released, and has received over 14 million views as of early 2014. The video won “Best Out-of-Nowhere Video Campaign” at the 2012 AdAge Viral Video Awards. Dollar Shave Club was also awarded a 2013 Webby Award in the Fashion & Beauty category and earned the People’s Choice Webby Award in the Consumer Packaged Goods category.

What is your video marketing strategy for your brand? Are you missing this huge opportunity?

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.

Author

Guest Author

Community

Inc42 Magazine has a lot of great guest authors, from techies, entrepreneurs to Silicon Valley CEO's, Angel's and many more. Interested in contributing? Mail us at [email protected]!

Responses
https://inc42.com/startups/get-legal-online-legal-advisory-discussion-platform-users-lawyers-law-students%e2%80%8f/
Loading Next…

Upcoming Events