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An inside look at Companies’ Social Media Teams [Infographic]

An inside look at Companies’ Social Media Teams [Infographic]

Whether your company is just starting to dabble in social media or has a strong strategy it has been implementing for a while, you may want to know how other companies are navigating the social Web.

If you’ve ever wondered how many people companies hire to manage social media, how they measure success or whether you’re the only ones getting help from interns, we have the answers you’ve been looking for.

Here’s a peek at what we found:

• Forty-two percent of companies have only one person who works on social media. Forty percent have two or three.

• Twenty-five percent of companies have interns help with social media.

• Only 5 percent of companies are highly satisfied with their social media campaigns.

• Almost 90 percent (86 percent) of companies measure social media in terms of likes and followers.

• The biggest obstacles to measuring social media are a lack of time (65 percent) and manpower (63 percent).

how-organizations-structure-social-media-teams

What is the social media policy followed by your company or startup? Any unique ideas you’d like to share with our readers? 

Author

Team Inc42

Inc42 Staff

Inc42 Media is a digital media startup known for its end-to-end coverage of the Indian Startup Ecosystem. Inc42 has published 13,000+ stories so far and touch the lives of over 10 million people every month. Join us and be the part of the startup revolution.

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