Entrepreneurs dream of running their own online businesses for months and in some cases years. When you’ve got the ball rolling, to finally see a semi-working product in front of you is such an exciting time— your vision finally becomes reality.
Once you’ve secured your first handful of customers, it’s tempting to sit back and depend on them to spread the word—watch the users flood in, but if only it was that simple. There’s a whole iterative process to building a tribe around your product in order to keep the ship above water.
Sure, if your product really solves a problem users may attract users, but in such early stages it’s essential to think about the core foundations you’ll need that will steer your marketing plan, and it’s never too early to make a start. I’ve come up with 5 important actions you can do right now that will make the process of building your tribe a hell of a lot easier, product or no product, all on a shoe-string budget.
Invest time and effort into working out these 5 and your startup marketing efforts will be a breeze.
If you don’t know your target audience and understand their needs, all your marketing and business efforts are subject to fail.
Define who your ideal customer is. What do they do for a living? How do they spend their free time? What type of sites would they be found searching through? What tone of voice do they use? The more you know about your ideal customer the better geared up you’ll be when working out how to attract them. It’s hard work learning about the behaviours of people but by drawing up personas you’ll set off on the right track.