To build a brand, the entrepreneur must know their audience. Twitter has become one of best mediums to engage and interact with customers, and it is essential that social media managers keep track and analyze their audience to create the best possible product.

Optimising your twitter strategy will ultimately optimise your success. The three ways to keep track of your metrics are: identifying trends; identifying audience loyalty; and identifying individual tweets.

Complicated? Not at all! Read on, and see how easy it is to manage your twitter brand when you know how.

[Editor’s Note: This Slideshare is presented by Simplify360]
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