D2C Beauty And Personal Care Brands In India: Customer Perception Report, 2021

The beauty and personal care market is one of India’s fastest-growing segments, and the Covid-19 crisis has actually been an accelerant in many ways. The growth in this space has been driven by multiple factors such as a shift towards chemical-free and environment-friendly products, growing concerns over personal hygiene leading to high demand for wellness items and the rise of the direct-to-customer (D2C) model, resulting in agile and customised solutions. 

The digital-first D2C companies have gained huge traction due to fast product access, safe online shopping and convenient doorstep delivery as the pandemic brought most offline businesses to a grinding halt. The reopening of physical retail has been painfully slow ever since, but ecommerce and digital-first D2C brands have continued to thrive for obvious reasons. 

It is essential to understand customers’ perception of leading beauty and personal care brands in the D2C space and identify the critical stimuli behind purchasing decisions as these will catalyse the growth in this space. And that is exactly what we have done in our latest release — D2C Beauty & Personal Care In India: Customer Perception Report 2021.