Your browser is currently blocking notification.
Please follow this instruction to subscribe:
Notifications are already enabled.

D2C Beauty And Personal Care Brands In India: Customer Perception Report, 2021

D2C Beauty And Personal Care Brands In India: Customer Perception Report, 2021

The beauty and personal care market is one of India’s fastest-growing segments, and the Covid-19 crisis has actually been an accelerant in many ways. The growth in this space has been driven by multiple factors such as a shift towards chemical-free and environment-friendly products, growing concerns over personal hygiene leading to high demand for wellness items and the rise of the direct-to-customer (D2C) model, resulting in agile and customised solutions. 

The digital-first D2C companies have gained huge traction due to fast product access, safe online shopping and convenient doorstep delivery as the pandemic brought most offline businesses to a grinding halt. The reopening of physical retail has been painfully slow ever since, but ecommerce and digital-first D2C brands have continued to thrive for obvious reasons. 

It is essential to understand customers’ perception of leading beauty and personal care brands in the D2C space and identify the critical stimuli behind purchasing decisions as these will catalyse the growth in this space. And that is exactly what we have done in our latest release — D2C Beauty & Personal Care In India: Customer Perception Report 2021.

Show More
Read This Report Now Download Data & Charts
D2C Beauty And Personal Care Brands In India: Customer Perception Report, 2021

Quoted & Trusted By

the economist
business insider
cb insights
the huffington post
the economic times
live mint
the times of india

Key Highlights

122 Mn+

Estimated Number Of Online Beauty Shoppers By FY2025

$5.6 Bn

Market Opportunity For D2C Brands In Beauty And Personal Care Space By 2025


Brand With The Most Favourable Customer Perception Among Online Beauty Shoppers In India


Not A Significant Factor For Online Buyers Of Beauty And Personal Care Items In India

Table Of Contents

  • Executive Summary
  • Beauty And Personal Care Market In India: An Overview
  • Key Players: Traditional Vs New-Age Companies
  • Online Beauty And Personal Care Market By 2025
  • Key Drivers Behind Online Purchase
  • Indian Startups In Beauty And Personal Care Space: A Competitive Landscape
  • Notable Investors Backing Indian D2C Brands In Beauty And Personal Care
  • Key Industry Trends
  • Methodology


Several market triggers and lifestyle changes have driven the rapid growth in the beauty and personal care market. As a result of these pandemic-induced pivots, new trends and opportunities have come up in this space, and the new-age D2C brands have leveraged them well. These include an overall focus on sustainable products, a shift of traditional players into the D2C model, personalisation of products, growing popularity of influencer marketing and the emergence of subscription services. In brief, the D2C beauty and personal care market is expected to thrive in the next couple of years due to the shift in consumers’ shopping behaviour and the accelerated digitisation due to the Covid-19 pandemic.

Latest Inc42 Reports