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Zopper, a Delhi-based hyperlocal marketplace has made its foray into the retail fintech industry with its EasyPOS platform.
It is a meta-aggregator financing platform that offers retailers information and solutions about inventory management, demand estimation, local area consumer marketing, analytics, trends etc.
Commenting on the development, Neeraj Jain, co-founder & CEO, Zopper said, “We have tied up with around 15 financing partners including Banks, NBFC’s, fintech companies, digital wallets etc. which would now be accessible to retailers to offer instant financing to their walk-in customers. This would increase the retailer business by 25-40%. We are seeing a great traction for this module with retailers. Nowadays, every business needs a reliable partner to prosper and EasyPOS aims to be every retail business’ trusted partner in helping them taking their retail business to next level.”
The financing solution, EasyPOS claims to reduce daily operational cost and increase profits by increasing sales through consumer financing. It helps retailers track their business in real-time. It also offers CRM (Customer Relation Management), billing, employee management, vendor management, expense management, and loyalty programmes.
Cloud-enabled EasyPOS users can extract key customer insights across various channels like SMS, print media, website, email, events, and social media.
Zopper was founded by Surjendu Kulia and Neeraj Jain in 2011. It has, till date, raised over $27 Mn in venture funding, with a recent $20 Mn Series B in June last year. It is backed by investors such as Blume Ventures, Ventureast, Nirvana Ventures and Tiger Global. It currently features over 15,000+ offline retailers on it mobile marketplace.
It acquired point of sale (PoS) software company EasyPOS for $5 Mn in March this year. In August 2016, Zopper also launched its desktop site.
Other players in the segment include Smartprix, Satvacart, Quickli etc.
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