Technology solutions provider Aspire Systems has invested an undisclosed amount in Chennai-based digital agency, Ziffity.

The funding will be used by Ziffity for expanding team, and scaling training & development. It will also be utilised for upgrading their labs and building solutions for ecommerce space.

The investment in Ziffity is in line with Aspire’s aim of providing ecommerce, digital marketing solutions and strategy consulting, an official statement said. According to Ziffity’s website, Gowri Shankar Subramanian, co-founder and CEO of Aspire Systems Inc, will be the new the chief advisor for Ziffity.

Gowri Shankar Subramanian, CEO, Aspire Systems said, “With Ziffity coming on board, we will now be able to help our clients from a creative design, content, ecommerce and digital marketing perspective, something that is critical for any online retailer.”

Ziffity is an ecommerce solutions agency founded by Vinod Kataria and Sajish Balan. It works towards enhancing the revenues generated by its user companies. It provides services to both B2B and B2C customers.

It provides tailor-made ecommerce strategies to its users, facilitating them to convert their sales opportunities into revenue and build a centralised product catalog. They also help users in management of workflow in their companies.

Aspire Systems is a global technology services firm founded by Gowri Shankar Subramanian. They provide custom software solutions to companies. Their  services include product engineering, enterprise transformation, independent testing services and IT infrastructure support services. They claim to be a 1400+ member company and have offices in US, UK, Belgium, India and UAE.

In 2013 Aspire Systems acquired Hyderabad-based Versant Technologies which specialised in Oracle retail and electronic data interchange implementation. Recently, an integrated commerce solution provider Iksula acquired US-based Blisstering Solutions, a software development company.

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