Zapr Raises Funding From Flipkart, Saavn, Micromax & Mu Sigma’s Cofounders

Zapr Raises Funding From Flipkart, Saavn, Micromax & Mu Sigma’s Cofounders

Gurgaon-based media-tech startup, Zapr, has raised an undisclosed amount of funding round led by Flipkart with participation from Saavn, Micromax and Mu Sigma co-founders, Dhiraj Rajaram and Ambiga Dhiraj.

This round also saw participation from existing investors like Dinesh Agarwal, Samir Bangara, Sanjay Nath and Arihant Patni.

The raised capital will be primarily be used to expand the company’s product portfolio for the media & advertising industry and to scale up the technology team.

Founded in February, 2012 by Baid, Sandipan Mondal and Sajo Mathews, Red Brick Lane designs and develops technology-based consumer products. Red Brick Lane’s product Zapr is a mobile app that aims to monetise by making TV ad viewing interactive. It allows users to get reward points for watching TV commercials.

The startup partners with app and publishing companies to incorporate its code in their mobile applications. Then, through the use of its technology called ‘frequency fingerprinting’, the company finds out which TV channel is being watched at a given time.

Speaking on the development, Mondal said, “We are working with brands to help them understand how their advertisement did, versus a competitor’s advertisement. We could help a music streaming app or a content streaming app understand what a user is watching or listening on TV and radio and help them customise their suggestions. We have use cases but we aren’t ready to talk about customers.”

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Vishal Singh

Inc42 Staff
For Vishal Singh, football is oxygen, traveling is living, night is day, online gaming is serious sport and superheroes are real. Yes, real. And like the call sign of any superhero, one can always find him enrapt to his laptop screen. His passion lies in writing pieces that would get the brain engines of readers churning and aspires to one day be known by his opus.
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