Cricketer Yuvraj Singh’s investment fund YouWeCan Ventures and digital marketing agency AdLift have come together to launch a brand amplification platform called Yral (pronounced ‘viral’). Yral seamlessly connects advertisers with celebrities by leveraging their social media network.
Yral provides registered advertisers with information that enables them to identify and interact with brand advocates, helping advertisers reach customers throughout all stages of the purchase funnel.