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Mobile ad tech platform Tyroo Technologies has launched One API, a next generation mobile CPI (Cost Per Install) performance platform targeted at app developers and publishers around the world.

One API technology platform connects app developers and publishers to the various global mobile ad networks and direct developers that offer mobile demand globally. The platform features a single billing system and generates a single invoice for all campaigns, resulting in timely and transparent payouts.

One API offers monetization tools for mobile publishers, including creative A/B testing, optimization, and offer wall capability. Besides, One API functionally integrates fraud protection and brokering elimination mechanism while serving the most relevant, best performing ads to the right audience.

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Siddhartha Puri, CEO of Tyroo Technologies said, “One API is a game-changing product for app developers and publishers looking to monetize through CPI offers. The ability to discover offers from leading global networks through a single and easy to integrate API, with single window billing, is a huge level up on the competing platforms, whereas Inbuilt fraud prevention and eCPC prioritization make One API simply the best mediation platform for developers and publishers around the world.”

As said by the company, One API is the world’s first CPI (Cost Per Install) mediation service that aggregates and prioritizes offers from hundreds of ad networks, publishers, and supply partners around the world and thereby delivers maximum revenues for app publishers.

Benefits of One API:

  • More revenues:  The platform features auto deduplication and the ability to find and remove offers with attached dead links, ensuring that publishers get better payouts.
  • Less stress: The platform features a single, simple-to-integrate API that in turn normalizes all the APIs of global ad networks. The centralized reporting, built-in fraud protection and deprioritization of low validation networks that helps publishers end up saving lot of time and resources.
  • Single window billing: One API generates a single invoice for all campaigns resulting in transparent payouts. In addition, publishers can manage their direct sales relations separately.

New Delhi-based Tyroo had introduced its Product Listing ads (PLA) in August this year that competes with Google and Facebook’s PLA. The company delivers over 2 Bn ads every month, reaching over 100 Mn consumers across 15 focus markets with physical presence across Delhi, Singapore, Indonesia, Dubai, Bangalore and Mumbai, expanding across the world.


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