Digital payment company Paytm, and restaurant discovery platform Zomato has been included in a global list of breakthrough brands, which examines emerging companies that are brand-led—organizations that have both unique business models and strong brands.
Paytm has been included in the list, “Growing Global: Breaking Borders,”, while Zomato makes it to the Food & Beverage category. Apart from these, Faircent, a Gurgaon-based P2P lending marketplace, has also been included in the Finance category.
The report entitled,”Future Growth”, has been launched by Interbrand, a division of Omnicom and a brand consultancy firm, in partnership with Facebook, Ready Set Rocket, and the New York Stock Exchange (NYSE).
Of approximately 200 brands nominated, 60 brands were finalised to get featured in the report. The selection was based on criteria like whether the brand is 10 years or younger; Is the brand driving change; Is the brand demonstrating its ability to grow, and Is the brand grabbing attention and gaining momentum?
“From their earliest days, these Breakthrough Brands have been focused on managing their brands and delivering integrated experiences to their customers. We believe such efforts leave them well-poised to achieve significant growth in the months and years ahead,” said Interbrand’s Global CEO, Jez Frampton.
Other brands featured along with Paytm, Faircent and Zomato includes Xiaomi, DJI Global, WeChat, Nubank, Nutmeg, Acorns, Deliveroo, Blue Apron, and do bem.
Apart from this the report also highlighted the reasons why 80-90% brands fail, signs that show a brand is ready to go for an IPO and more.