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Decades-old weekly magazine Swarajya has partnered with Bangalore and California-based data driven publishing platform Quintype Inc.
Relaunched in 2014 with its foray in digital publishing, Swarajya intends to publish a youth appealing content. For this, the magazine has planned to use Quintype’s publishing platform in order to build a responsive & adaptive web presence along with quality media content and personalisation engine that will engage and manage its readers.
Amarnath Govindarajan, Chief Digital Officer & Publisher of Swarajya Magazine, said, “The seamless & risk-free migration path offered by Quintype is ideal for media organisations like us. It’s data driven SaaS platform to drive content, audience development & engagement and monetization fit our needs perfectly. We expect to go live on the new platform within the next quarter.”
As part of the partnership, Quintype will offer its fully integrated services, comprising of workflow management process, project management & collaboration features for digital publishing to Swarajya. The company will also manage tech functionalities like certification, collaboration and team workflow tools, advanced semantic analytics, personalisation and recommendation systems, and several other modules to help Swarajya understand its readers better and enable it to drive its content strategy.
Founded in 2014 by Amit Rathore, Quintype SaaS’ offerings let’s media organisations reduce technology costs along with leveraging big data and predictive analytics to increase revenue and profits. The company also launched SpeakWrite, an accelerator program for digital media startups, to provide mentorship and access to its state-of-art publisher platform, technology & professional services.
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