Practo Launches Operations in Brazil

HealthTech startup Practo has launched its services in Brazil, the largest market in Latin America and the 5^th largest economy in the world. This marks the entry of Practo to the sixth international market.

Practo will start with São Paulo and will introduce Practo Search and Practo Ray to the Brazilian market. Both the platforms will be available in Portuguese and English.

Through Practo’s app and website, consumers will be able to search through over 5500 verified doctors – which covers nearly 50% of all clinics in Sao Paulo.

Shashank ND, founder & CEO, Practo said, “We are thrilled to have the opportunity to serve millions of consumers in Brazil and simplify healthcare experience for doctors and consumers simultaneously. Over the next few months we will expand our coverage and product lines to enable consumers to make better healthcare decisions and live healthier lives.”

Practo Search enables consumers to search through its verified database of doctors. Consumers can search using doctor’s name, specialisation, symptoms as well as insurance they accept. Once users get results, they can click through the Practo Profile for each professional or establishment to read more details including years of experience, qualifications, affiliations and specialisations as well as see clinic photos and get GPS coordinates of location for easy navigation.

Practo aims to list all healthcare professionals in Brazil. Going forward, Practo will continue to add more doctors on the platform in Sao Paulo and also expand its coverage to the broader São Paulo area.

Practo is also launching Practo Ray – the cloud based practice management solution of choice for doctors and clinics. Practo Ray helps simplify scheduling, calendaring as well as billing and inventory management for doctors. It also helps create digital healthcare records and prescriptions so consumers always have their healthcare history available to them – right inside the app. Practo Ray will be available in Brazil at a subscription of 750 BRL per month.

Practo is planning to expand to Rio de Janeiro and eventually to all large cities in Brazil later this year. Additionally, Practo will also expand its consumer offering to cover healthcare segments like wellness, fitness, preventive and curative segments as well. Consumers will be able to access all Practo offerings through the Practo app.

Practo is currently present in 15 countries and over 50 cities around the world. Currently it lists over 200,000 doctors, 10,000 hospitals, 8,000 diagnostic centers and over 4,000 wellness centres globally and receives over 10 Mn searches a month across its website and apps.

Prior to this, in January 2016, Practo launched ‘Practo Order’, its medicine delivery service in Bangalore. In the same month Practo announced its foray into personal care and fitness segment. This came eight months after it acquired FitHo Wellness Services Pvt. Ltd, a Delhi-based fitness and health solutions firm.

Last year in August, Practo had raised over $90 Mn in its Series C round led by Tencent, Sofina & Others. The company had also acquired Qikwell and Insta Health last year. Besides, the company also expanded its operations to Malaysia and Indonesia.

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