Bangalore-based, doctor search engine, Practo has acquired a digital fitness solution, FitHo Wellness. With this, the Fitho’s founders Dhruv Gupta and Prachi Gupta will take on new roles. Dhruv is planned to be the Product Head for Preventive, whereas, Prachi will take on the role of GM – Operations, New Segments.
The acquisition is intended to help Practo, be a one stop health app, rapidly expanding its offerings and moving into the preventive healthcare space.
Practo has also acquired the proprietary algorithm and recommendation engine which automatically suggests custom diets and exercise regimes to users based on their lifestyle, fitness requirements and food preferences.
Founded in 2010, by Dhruv and Prachi Gupta, FitHo is a web and app based digital wellness program that helps people manage weight & lifestyle diseases. The startup claims a two million user base across the globe using the product every year.
Currently FitHo’s offering will continue to be in phase for around 6 months after which Practo plans to launch a completely new preventive product that will leverage some of the technology from FitHo.
On the acquisition, Dhruv Gupta, Founder & CEO, FitHo said, “We’re really excited to join Practo and integrate our technology and expertise. Together we will be able to offer consumers interesting and unique solutions that are more comprehensive.” He added, “We also find a great cultural fit with Practo where the discussions have been very collaborative about building great products and businesses together. I love the energy and passion that Practo team has for transforming healthcare and look forward to working with Shashank and the team to build some exciting products.”