Alibaba backed mcommerce platform Paytm, plans to roll out its hyperlocal business.
Paytm had launched a similar app earlier, but they pulled down the beta version from Google Play Store in sometime.
For now, Paytm’s hyperlocal segment will focus on food ordering, table booking, cinema tickets, and deals in the neighborhood.
For this, the company has entered into partnerships with BookMyShow and Zomato among others for successful delivery of its hyperlocal services.
Paytm envisions clocking 50% of its total sales via this channel by 2016.
Speaking on the launch, Vijay Shekhar Sharma, Founder & CEO of Paytm said,