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Alibaba backed, mobile commerce platform, Paytm has announced an investment of $100 Mn (about INR 640 Cr) into its “Go Big” platform to help sellers go online.

With this platform Paytm plans to get about one lakh sellers online on its marketplace by the end of this year. The platform will enable more small and medium sellers to trade online and leverage Paytm marketplace’s benefits. The company also plans to expand its team of service partners to 10,000 in the next 5 months.

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Renu Satti, VP- SME Business and Operations, Paytm said, “We believe in enabling and empowering small merchants with technology and marketing. In the same spirit, we have created a GoBig portal and listed Paytm partners who can help a small seller to sell and scale business in any part of the country. We offer to fund initial expenses of creating catalogues and give free marketing credits to merchants to get traction on online commerce.”

Paytm’s Go Big platform will help merchants avail services including content writing, cataloguing, online marketing, graphic designing and imaging and help them make better profits online by solving skill-based pain points. The company’s already listed 600 service providers will assist the new sellers in various aspects of online retailing.


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