Parenting Focussed Social Networking Startup Parentlane Raises Funding

Tech-based startup focussed on child development, Parentlane has secured funding from Capier Investments, the personal investment firm of Rohit MA, co-founder of Cloudnine Hospitals. The amount of funding is undisclosed.

The funding will be used for product, technology and content development of the company.

Bengaluru-based Parentlane was founded in December 2015 by Vijay Anand and Neeraj Kumar Gupta. It is a social networking mobile app for baby-care and a parenting platform that offers personalised guidance and advice on the development of children from the time they are born till the age of eight.

Talking about the funding, Vijay Anand, CEO and co-founder, Parentlane said, “We are thrilled to partner with such a passionate leader like Rohit who truly understands the problems that a new parent goes through after the baby is born. We believe that his strategic inputs on helping new age parents during early-child development would be greatly valuable as we ramp up the offerings on the Parentlane app and evolve as the most trusted brand among parents during this life changing experience.”

Parentlane, incubated at Accel Partners’ Startup Pad, leverages data science and machine learning to map child development and deliver personalised recommendation to the community that engages on the platform.

Commenting on the investment, Rohit MA, co-founder of Cloundnine Hospitals said, “We realise that today’s city-educated millennial generation needs precise and personalised information related to their child as they become parents. I believe Parentlane team has done a great job in leveraging technology to deliver personalised guidance to support parents during their early child development cycle and I am personally excited with their plans in delivering superior value to the entire parenting community.”

In May 2016, Parentlane raised an undisclosed amount of funding in an angel round led by Sujeet Kumar, former President (Operations) of Flipkart.

The startup competes with other baby-care and parenting mobile apps like Babygogo that raised $300K in seed funding, BabyBerry, which secured angel funding of $1 Mn and Tinystep, which managed to raise funding from Matt Glickman.